Our story

WallVision is a global leader in the premium wallpaper market

We are perceived as a leading designer, producer and distributor of some of the wallpaper industry’s most iconic and authentic brands. The Company has a rich history of 100+ years in design, craftsmanship, quality and innovation. WallVision’s brand portfolio consists of three core brands that have received numerous design awards: Cole & Son, Wall&decò and Boråstapeter, which are complemented by the brand Mr Perswall with focus on digital wallpapers.

The company’s products are distinguished by their design content, quality, innovation and a heritage characterised by British, Italian and Scandinavian traditions.

Starting out as Sweden’s first wallpaper factory in the small town of Borås, we have grown and today, our products are sold in over 100 markets globally through a diversified network of distributors, dealers, speciality stores, online resellers and agents.

The company has subsidiaries and sales offices in Sweden, Norway, the UK, Italy and China. The company is headquartered in Borås (Sweden), and had ~230 employees at the end 2018.